Legitimacy, Influence, and Power

We support our clients as they build their credibility and influence.

// Purpose

We were founded in 2010 by David Córdova, CEO of Vinces, with a mission to bring about change. Today, we are leading this change to protect our democratic values.

The vision that brought us this far

Vinces was founded to change the way businesses, institutions, and society participate in public decision-making. Not from a position of privilege, but from one of legitimacy. Not through noise, but through knowledge, dialogue, and responsibility.

More than fifteen years later, that vision remains intact. In an era marked by mistrust and polarization, public affairs must be a space for dialogue: a place where different interests can engage in conversation, present evidence, and build viable solutions to the major challenges we all face.

That is Vinces’s purpose: to build bridges between the public, private, and social sectors to contribute to a stronger democracy, a more competitive economy, and a better-informed society. Without legitimacy, there is no influence; without influence, there is no power.

Chief Executive Officer (PhD)

Vision

Preserve democracy and strengthen the economic system.

Mission

Transform the relationship between the public, the private, and the social.

Commitment

To benefit democracy, the economy, and society.​
// How We Make a Difference

More than 15 years serving our customers

Professionals on an international team
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Active customers
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Amended Laws and Public Decisions
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Projects Since 2010
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01

Defense and Security

We advise stakeholders in the defense and security sectors on their relations with the European Union and NATO.
02

Digital

We lead the dialogue among businesses, regulators, and civil society to ensure a responsible and sustainable transition.
03

Energy

We support the energy sector across the entire value chain amid regulatory transformation.
04

Industry and Sustainability

We turn regulation into a competitive advantage to maximize opportunities and anticipate risks.
05

Health

We support various stakeholders in the sector in addressing the challenges that affect the sustainability of the healthcare system.
06

Corporate Transactions

Legal certainty and risk management throughout the investment cycle.

07

Pro Bono: Child Protection and Foster Care

Our mission is distinguished by our commitment to advocating for individuals and social groups who lack the resources to represent their own interests.
// Methodology

Pyramid of Legitimacy®: The greater the social legitimacy, the greater the ability to influence.

Market success is not measured solely by returns to shareholders; it is also measured by effective management of the non-market environment.

That is why, at Vinces, we help build or strengthen your company’s legitimacy through our methodology, represented by the Legitimacy Pyramid®.

Political legitimacy

Technical and Regulatory Legitimacy

Social Legitimacy

In the public interest, we advise our clients in their negotiations with governments and public agencies.

Drawing on our technical and legal expertise, we facilitate our clients’ effective participation in legislative and regulatory processes.

We build our clients’ social legitimacy by managing their stakeholder relationships and engaging in dialogue with civil society.

Political legitimacy

In the public interest, we advise our clients in their negotiations with governments and public agencies.

Technical and Regulatory Legitimacy

Drawing on our technical and legal expertise, we facilitate our clients’ effective participation in legislative and regulatory processes.

Social Legitimacy

We advise our clients on their negotiations with governments, public agencies, and political parties.
// Technology

Proprietary AI-based solutions

Initiatives reviewed each week
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Active extractors based on official sources
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Public profiles analyzed on Poder Digital
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In-house engineers specializing in AI and data
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// European Spotlight

We are an independent European firm with Spanish roots.

An increasing portion of market regulation is decided in Brussels. The European agenda is having an ever-greater influence on companies’ ability to anticipate risks and capitalize on business opportunities.

That’s why we’re there: in 2017, we opened the first Brussels office of a public affairs firm with entirely Spanish ownership. Since then, we’ve been working with our clients to assess the impact of European regulations.

In addition to our own presence, we have a network of partnerships with the most reputable firms in the major European jurisdictions.

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// Contact

Our offices

Madrid

+34 917 02 47 37
45 Fortuny Street, 28010 Madrid

Barcelona

+34 931 03 52 36
284 Aragó Street, 08007 Barcelona

Bilbao

+34 931 03 52 36
Pl. Venezuela, 1, 48001 Bilbao

Zaragoza

+34 931 03 52 36
Paseo de la Independencia, 8 (duplicate), 2nd floor, 50004 Zaragoza

Lisboa

+34 917 02 47 37
Rua Viriato, 27, 1050-227 Lisbon

Bruselas

+32 2 801 13 85
Square de Meeûs, 23, 1000 Brussels