IMG_Juan José Litrán

Juan J. Litrán

Head of strategy & Portugal Director

Juan José  has more than 20 years of experience in Public Affairs, Institutional Relations, and CSR. He is an expert in Crisis Management, he has coordinated the ‘Coca-Cola Iberia Crisis Committee’, and has acted as regular spokesperson in the media on corporate matters.

He has been responsible for the definition of Public Affairs strategies, management of influence plans, and managing relations with stakeholders of the Spanish National Government, European Union, Regional Governments, Sectorial Associations, Trade Unions, and NGOs. He was a representative in different management committees of different sector associations. As former director of the ‘Fundación Coca-Cola España, the first ‘Fundación Coca-Cola’ established outside the United States, he created and developed complementary plans to the CSR strategy.

Academic background

  • Executive MBA (IE Business School).
  • Bachelor in Law and Bachelor Degree in Economics. E1. (Universidad Pontificia de Comillas).