Interview with David Córdova and Elena Ortiz
Interview with David Córdova, Founder and Managing Partner at Vinces, and Elena Ortiz, Associate Director and Head of EU affairs, by the Spanish Official Chamber of Commerce in Belgium and Luxembourg.
Vinces has more than 10 years of experience. What are the reasons that led you to expand the company to Brussels? How have you introduced your services in the European capital?
Vinces was created in 2010 with the purpose of transforming the public and private relationships. At that time, when some people confused the participation in public decisions with clientelism; defending their own interests with their contacts; and in which social legitimacy was set aside, Vinces took the step defending and promoting a new form of participation and representation of interests based on social license, technical and regulatory legitimacy and respect of the Government, Administration and representatives decisions.
After the consolidation of the company in Spain, we decided to open an office in Brussels in 2017 to offer our clients an aligned strategy and defend their legitimate interests in the regulatory and political areas of the European Union. We wanted to be useful to our clients to be participatory agents in the deliberation processes by the European institutions.
What are the main services that Vinces offers to its clients?
Vinces offers a strategic consulting in public affairs, advising our clients on the representation of their interests through its own methodology based on the principle of “The more legitimated is a private interest in the social and economic-regulatory environment, the more influential it will be in the political sphere.” We operate at the three levels in which a company must project its legitimacy: the political, the regulatory or legislative and the social environment.
Based on this methodology, which we apply to all our work, the services we offer are adapted to the needs of our clients: it can be an advice to structure the public affairs activity within the organization and outline the department in a three-year plan, influence´s strategies on regulatory risks or opportunities, social mobilization campaigns, preparation of reports of economic impact or comparative law, etc.
What characterizes us, in addition to the methodology, is that we are able to adapt into what the client really needs. For example, with the COVID 19 crisis, we are helping many companies to contribute their products and services with different solutions to the administrations, fulfilling our purpose of serving the public interest from the private sector.